As I sit here cracking my beer and light my vanilla dream candle, I begin to watch the video advertising on Facebook by Megan Adams.
Facebook Advertising Overview
Adams begins by giving us an overview about advertising on Facebook. In this section Adams walks us through step by step on how to start and create an Ad on Facebook. In my opinion she does a great job. She uses plain language that is clear and easy to follow. She also discusses how you can choose who you want to target with your advertisement, different campaign objectives and basic strategies used in advertising on Facebook.
How Facebook Ads Work
In this section Adams explains why you should think about using Facebook to advertise for your business. Moreover, she goes on to talk about using a credit card to set up an ad account on FB. Adams shows us that you can have more than one Advertising account. For example, in the video we can see Henry Twill advertising account and the H plus account. She then goes on to discuss the structure and a clear-cut campaign objective. This means that you want to have a precise message of what you are advertising. Do not use language that is confusing, controversial or unprofessional. I am currently working for Molson and our Facebook advertisements are always straight forward and to the point. They are gone over and dissected for appropriate images and language.
How to Create Facebook Ads
In this section Adams tells us to identify our target audience. Using my example for Molson this would be anyone the age of 18 years of age or older who enjoys drinking beer. Furthermore, she goes on to say to refine our audience with interest targeting. This means get specific. For us at Molson we use a give-away such as a ski trip or tickets to an event to entice people with our ad. Then Adams begins to talk about budget for your ad. Facebook does a great job where you can choose exactly how much money you want to spend in a specific time frame. For a big company like Molson we run ads all day everyday as much as possible for maximum exposer. You always want to make sure your ad is creative and draws the attention of your target market.
View Your Advertising data
In this section Adams goes into the business analytics of the ad itself. You get to see who viewed it and from where. You also get to see what time they viewed it and how much it cost per click CPC. There is literally an entire team at my work (Molson) that just deals with the analytics side of the marketing. Facebook does this extremely well. They break it down in a simple easy to follow format. This format can also be exported to an excel spreadsheet.
Implement the Best Practices
In this section Adams explains to us how to write a great ad. Knowing your market. Who are you specifically writing the ad for? How old are they? Where do they live? What are there likes and dislikes. Things of that nature. She goes on to explain the importance of a great image that will not get flagged by Facebook. The image should be bright, and colorful and not show any nudity or cleavage or too much skin. She says your best bet are pre-screened pictures Facebook already has available to you. Adams also talks about improving the performance of your ads and key policies which Facebook has. It is very important to know and understand the policies. This is essentially like the ad contract.
Conclusion
In conclusion Facebook ads can be highly effective when done correctly. They are not that expensive as you can choose your payment amount. Moreover, you can reach a large demographic. Finally, with my example with my company Molson does run an ad every day and we do get increased business from these ads. This is a clear-cut sign that if you have an ad that is short and sweet and to the point it will work. I guess the fact that we are selling beer in Alberta does not hurt either. I truly learned a lot from this video and I feel I could easily make my own successful advertisement now.
Reference
Adams, Megan. Advertising on Facebook. (October, 2, 2019).
Stay classy,
Matthias Friedel
Matthias' Blog 